Stop, Drop & Roll

Have you ever noticed the number of insanely happy characters demonstrating the "Stop, Drop & Roll" situation for children? I suppose if you ate cookies all day you'd be fat and happy too. And I doubt you would be stressing out too much if you were wearing a fireman's coat and hat, which, I do believe, are on some level fireproof. What I want to see are more terrified children. That's the only way to make real children think that being on fire isn't all fun and games, but that it's an actual danger to your health. I say, bring on the reality.